Do you always buy brand name products? Personally, I find that I buy half and half. There are some items where in I buy brand names. I find that for products like facial tissues, toilet paper, lotions and most personal care items, the brand names are better. But for some items like over-the-counter medicines, you'll find that the ingredients are all the same; so for those, I buy the store brand. Stores like CVS and Rite Aid have brand name cheap vitamins and you'll save more than $3.00 for these.